Saveggy: Swedish Food‑Tech Innovator Moves into Embassy House and FoodWorks in Lund
We are thrilled to welcome Saveggy, a pioneering food‑tech innovation company, to Embassy House Lund. Saveggy’s arrival marks another exciting milestone in our mission to support high‑impact startups and innovation‑driven companies across Sweden’s food and sustainability ecosystem.
Saveggy is an innovation company from Lund that is reshaping how fresh produce is protected and distributed. With a clear mission to help the world waste less, Saveggy has developed plant‑based, edible protection for fresh fruit and vegetables that replaces traditional plastic packaging — offering a sustainable solution to food waste and plastic pollution.
What Makes Saveggy Unique?
Saveggy’s core innovation is a naturally derived protective layer made from only two simple ingredients: rapeseed oil and gluten‑free oat oil. This edible protection is applied post‑harvest and preserves freshness, texture and flavour of produce — such as cucumbers — without the need for plastic wrap. The result is a plastic‑free, edible protection that performs on par with traditional packaging, while significantly reducing environmental impact.
Commercial Application & Market Potential
Saveggy’s technology is not theoretical — it’s commercial. The company has already launched pilot programmes in Swedish retail, including a commercial rollout with major grocery partners such as ICA and Odlarna.se, demonstrating industrial capability and market readiness. This positions Saveggy at the forefront of the rapidly evolving food innovation and sustainable packaging sector in Sweden and Europe.
The company’s B2B business model targets packing hubs and large retail supply chains, where replacing single‑use plastics and extending shelf life can unlock significant savings across the €400 billion global fresh produce packaging market.
Impact on Sustainability
Globally, nearly 45 % of all fruits and vegetables are wasted due to spoilage — often worsened by inadequate protection and packaging. Saveggy’s edible protection effectively extends the shelf life of produce, helping to reduce food waste across supply chains and decrease reliance on fossil‑based plastics. It also aligns with upcoming EU regulatory targets, including restrictions on single‑use plastics.
Recognition, Funding & Achievements
Saveggy has attracted significant investment and support from a mix of impact and innovation funding partners. Highlights include:
A seed funding round raising approximately €1.76 million led by impact investors including Unconventional Ventures, LRF Ventures and Almi Invest GreenTech.
EU innovation grants from programmes such as Horizon Europe’s Eurostars and EIC Accelerator, including multi‑million‑kronor support aimed at scaling and developing next‑generation plant‑based protection.
Strategic partnerships with major retailers like ICA and Lidl that validate the technology’s commercial potential.
These investments and collaborations spotlight Saveggy as a standout Swedish food innovation startup, pushing the boundaries of sustainable solutions in fresh produce supply chains.
Joining the Embassy House Community
We are proud that Saveggy has chosen Embassy House Lund as its new base — joining a dynamic community of entrepreneurs, researchers and innovators focused on sustainability, foodtech and life sciences. Embassy House’s coworking space now offers Saveggy the collaborative environment, network and visibility to scale its impact both nationally and internationally.
As Embassy House continues to serve ambitious companies at the intersection of innovation and sustainability, we look forward to supporting Saveggy’s journey — from Lund to global markets — and welcoming more groundbreaking ventures that contribute to a healthier planet and thriving food ecosystem.